Expanding its FAM Tour campaigns towards the Middle Eastern Region, Sri Lanka Tourism Promotion Bureau, in collaboration with the Sri Lanka Embassy in Egypt organized a familiarization tour for 8 Egyptian Travel agents from 20th to 26th October 2022.

They were highly fascinated with their experience in Sri Lanka along with its Scenic Beauty, Cultural Splendor, and also experiencing the tantalizing taste of traditional Sri Lankan cuisine. This tour was highly recommended by the Sri Lanka Embassy in Egypt, seeing the potential of attracting Middle Eastern travellers to the destination and its capacity as a possible source market.

The purpose of the tour was to create awareness about the rising potential in Sri Lanka Tourism which will increase the urge of Egypt travel agents in organizing more tourist arrivals to Sri Lanka.

The Tour covered main Tourist attractions such as Minneriya, Sigiriya, Kandy, Nuwara Eliya, Ella and Beruwela. Complimentary service facilities for the tour were provided by the Mahaweli Reach Hotel Kandy, Anantara Hotel Kalutara & Aitken Spence Travels.